Pia Pounds

Pia Pounds, born Tracy Kirabo, is a dynamic Ugandan singer-songwriter, actress, and entrepreneur who has left an indelible mark on East Africa’s contemporary music landscape. Known for her infectious blend of Afrobeat, Afro-pop, electronic dance music, and R&B, she pairs her sonic versatility with a fiercely celebrated sense of high fashion.

Her musical journey began at the remarkable age of 14 in 2011, when she released her debut single "Just the Way You Are" featuring veteran Ugandan artist Ragga Dee. After stepping back to focus on completing her high school education and pursuing studies at the International University of East Africa, she made a stellar return to the industry. In 2018, her profile rose significantly after signing with Eddy Kenzo’s Big Talent Entertainment, where she dropped notable tracks like "Tubawe" and "Wawangula."

Choosing to shape her artistic vision on her own terms, Pia went independent in 2019, co-founding the African Bureau of Music (ABM) alongside producer Kuseim. This move catalyzed the absolute pinnacle of her career to date: the 2020 release of her lockdown EP, Tupaate. The title track, "Tupaate," evolved into a monumental viral sensation across the continent. Its soaring popularity secured her a historic milestone as the first Ugandan female recording artist to have a song featured on the soundtrack of the hit Netflix reality series Young, Famous & African.

Beyond her chart-topping releases like "Bitimba," "Taala," and "Wanting Me," Pia has successfully expanded into entrepreneurship with her fashion store, Fancy Fancier, and continues to be an influential advocate for the growth and media airplay of the Uganda Premier League.