The campaign, which debuted in a high-energy event last Friday, was a fusion of fashion, music, poetry, and attracted many creatives. Troy Elimu’s transformation of street fashion into an art form, redefining style through bold storytelling, sustainability, and design are some of the reasons that won him an ambassador spot on one of the world’s biggest beer brand campaigns. Elimu, the designer behind Denim Cartel, is one of only two creatives across Africa collaborating on the new Make it Yours campaign powered by Guinness Smooth. The campaign champions the magnetic values of self-expression and community, featuring inspiring stories from two visionary brand founders; Uganda’s Denim Cartel and Nigeria’s Waffles and Cream. Taking influence from this same spirit of re-imagination, the brand has introduced a more vibrant and expressive pack design launched last Friday at Next Media Park.

The first-ever Uganda Dance Nights, an incredible Latin ballroom dance event featuring Valentino, has raised the bar in Uganda’s entertainment scene. Held on Saturday, March 22, 2025, at the Victoria Hall of Serena Hotel, this innovative gathering beautifully blended Latin dance with the vibrant Ugandan culture, showcasing the local love for dance while catering to the growing interest in Latin ballroom. The Uganda Dance Nights Highlights was truly remarkable. The successful event, was a dazzling display of style and sophistication, greeting attendees with a red carpet and lively performances from the energetic Janzi Band. The night boasted an impressive roster of guests, including well-known personalities like Allan Kutos, Anne Kansiime, Rachael Magoola, Sam Bagenda, Donlynn Fischer, and Marius Iepure, all of whom played a part in its success.

The rift between Western Ugandan artists Omega 256 and Ray G continues to grow following promoter Nobat Events calling out the latter for sabotaging the former’s concert. Dated 2 May 2025 Omega 256 concert will go down at Lugogo Cricket Oval, one of the biggest venues in the country. During his live broadcast on TikTok Nobat Events, the promoter behind the concert revealed that Ray G was doing everything to see that the show flops by encouraging people not to attend. Nobat’s claims stem from Ray G’s fans flooding his comment section swearing that they would shun the concert as a lesson to Omega to stop disrespecting their artist. Nobat believes they are being influenced by Ray G and without holding back, Nobat Events calls him out, likening him to a poisonous snake that will smile to cover up its evil acts in the background.

Renowned dancer, Ritah Dancehall has disclosed how people fear approaching her for both friendships and romantic relationships citing how she carries herself. Ritah Dancehall is known for her energetic stage performances and outspoken nature. With this, many people view her as a strong-hearted woman who is not easily swayed by emotions. In her defense, Ritah disagrees, confessing that she is a soft girl. This narrative, however, has helped her avoid people, especially men who would wish to waste her time in useless relationships. I want men to continue seeing me that way. It has helped me send away suitors with no good intentions. Men fear approaching and vibing me. Many think I can beat up a man; which is not possible because I’m too girly. People fear me but it is okay, she said.

Kings Love Entertainment boss King Saha born Manisul Ssemanda has explained what caused a physical altercation between him and a fan. Over the weekend, King Saha was booked to perform in Ibanda-Western Uganda, where he executed an electrifying performance before chaos erupted. Based on the videos making rounds on social media, however, happiness turned into chaos, as King Saha could be seen having a hand in thumping one of the revelers. While reacting to what transpired during the event, King Saha revealed that midway through his performance, he noticed one of the fans seemingly drunk instigating chaos among the audience. King Saha claims he intervened to restore peace, and the person responsible for causing chaos was put back to his rightful senses.

The fashion world is abuzz with excitement as Chitoliro Productions announces Lorraine Shaquan Kljajic as the recipient of the prestigious 2025 UMP Fashion Lifetime Achievement Award. This esteemed honor recognizes individuals who have made profound contributions to the fashion industry, and Kljajic’s impressive career makes her the perfect candidate. With a career spanning multiple ventures, Kljajic has been a driving force in promoting cultural diversity and empowering women. Her dedication to elevating African fashion and culture has earned her widespread recognition and admiration. The UMP Fashion Lifetime Achievement Award is a testament to Kljajic’s tireless efforts to shape the fashion and cultural landscape.

In a disturbing trend, several high-profile Malawian celebrities have had their social media accounts hacked, highlighting the growing threat of cybercrime in the country. The latest victim is musician Nepman, whose Facebook page with 355k followers was compromised while he was in America. Nepman’s experience serves as a warning to other celebrities and individuals with large online followings. He revealed that he lost access to his page on Saturday afternoon, initially believing it to be a minor technical issue. However, his concern turned to alarm when an explicit photo was posted on his page without his consent.

Dar es Salaam. Singeli music, renowned for its fast-paced rhythms and energetic beats, has taken Tanzania by storm. The genre’s influence has extended beyond national borders, with some international artists praising Singeli and even considering it a potential Grammy-winning sound. However, despite its growing popularity and the success of several Singeli artists on global stages, the genre still faces significant obstacles that hinder its full international breakthrough. While Singeli has gained considerable recognition both locally and internationally, it remains in limbo, struggling to fully capitalise on its potential. The Tanzania Singeli Music Association (TASIMA) Chairman, Mr Massoud Kandoro—better known by his stage name Kandoro Baba—outlined the key challenges facing the genre.

Nigerian international superstar Tems thrilled fans in the South African stop of her 'Born In The Wild' concert. The international superstar performed at The recently opened Dome, Nasrec, Johannesburg, which seats 6,000 people. Tems dazzled fans with a collection of her hit singles while also engaging exciting fans in a meet-and-greet session at the sideline of the concert. South Africa is the first African stop for Tems' Born In The Wild tour after she earlier cancelled a show in Kigali Rwanda. The singer made this announcement on her X account on January 30 in a move that has been praised by both South African and DRC fans. In the post, the Grammy winner shared that she promoted her Kigali concert ignorant of the ongoing crisis between Rwanda and the Democratic Republic of Congo. The 29-year-old star apologised if her actions appeared insensitive to the current political climate while also sharing a thought for all those affected by the conflict.

Adekunle Temitope, better known as Small Doctor, has welcomed a new baby with his partner, sparking joy among fans and colleagues in the music industry. He shared the wonderful news on Instagram, where he expressed his heartfelt thanks to his creator for the safe delivery of their child, posting pictures of the baby bump. The gender of the baby has not been revealed, but it was noted that the birth occurred in Canada. His post read, “Alhamdulliah Alhamdulliah Alhamdulliah Robbi Aalamini ?❤️.Welcome to the world sunshine”.

Rita Dominic, a star from Nollywood, has responded to rumors claiming she obstructed the press during a birthday celebration in Ghana. In her response, Rita firmly rejected these accusations, labeling them as entirely false. She pointed out that, as a public figure, she understands the importance of the press and would never attempt to hinder their work in a public environment, describing such behavior as “lame” and not reflective of her true self. Rita urged everyone to stop circulating nonsensical rumors that have no basis in reality. Here’s her Instastory post below… “Duh a person who does the job i do and is ouit in a public place would not stop the press from doing their job. That’s lame stop making up stories that doesn’ty make sense”

Popular Nigerian actor Segun Arinze has strongly refuted rumors circulating online that claim he is unwell and in need of financial help. The misinformation began after images showing him with a bloated stomach appeared on social media, prompting widespread concern. In an Instagram video, Segun Arinze reassured his fans that he is in excellent health. He explained that the disputed photos were taken during a movie shoot and do not reflect his real physical condition. Expressing gratitude to those who reached out in worry, he also cautioned the public against falling prey to scams.

The nominees for the 2025 Africa Magic Viewers’ Choice Awards (AMVCA) have been unveiled, celebrating excellence in African cinema and television. This year’s nominations recognise a stellar lineup of actors, filmmakers, and content creators who have made remarkable contributions to the industry over the past year. Leading the acting nominations are Nollywood stars Adedimeji Lateef, Uzor Arukwe, and Chioma Chukwuka, each earning nods in competitive categories. Adedimeji Lateef is nominated for Best Lead Actor for his performance in Lisabi: The Uprising, while Uzor Arukwe is recognised in the Best Supporting Actor category for Suspicion. Chioma Chukwuka secures a nomination for Best Lead Actress for her role in Seven Doors.

Popular Ghanaian actress Beverly Afaglo has shed light on the challenges she and many other artistes faced during her early years in the film industry. Speaking in an interview on Joy Learning TV, the accomplished actress and entrepreneur revealed that producers practiced discrimination by casting light-skinned actors over darker actresses for major roles in movies. Afaglo explained this industry preference stemmed from the widespread belief that lighter complexions appeared more appealing on camera. "Our time, what most of the producers were doing was, you have to be a half-cast. I think Jackie Appiah was the only person because she was a star already so they needed her. "Producers thought light-skinned actors looked better on TV. As a result, most of them preferred casting light-skinned individuals,” she said. The actress described the intense pressure actors faced during auditions, where one mistake could cost them rare opportunities.

Veteran Ghanaian hiplife artiste, Mzbel, has opened up on her two-decade-long career, disclosing that she has never received an award despite her contributions to the Ghanaian music industry. “I have been in the industry for 20 years, yet I have never received an award,” She stated on Joy FM’s ‘Showbiz A-Z Mzbel was once among the top female artistes who gained popularity beyond the borders of Ghana, particularly in Nigeria, Liberia, Ivory Coast, and Kenya. But speaking on her achievements and contributions to the industry, she noted that while she has been appreciated in other African countries, Ghana has yet to officially recognise her with an award. Speaking further on this situation, Mzbel reflected on what she would do differently if she were starting her music career in today’s world. She also acknowledged that her approach at that time was not well-structured, which may have impacted her recognition in the industry.

Renowned gospel musician Steve Crown has officially waved bachelorhood goodbye, announcing his engagement to his fiancée. The You Are Great hitmaker shared the exciting news with his followers, revealing that he would soon be tying the knot. A video he posted captured the heartfelt moment he adorned his fiancée with a symbolic crown, declaring the beginning of what he described as his best days. “Officially off the market, two hearts fused by God, a walk to forever, and the beginning of my best days,” Steve Crown wrote. While he has chosen to keep his fiancée’s identity private, the chemistry between them in the video was undeniable.

DJs and producers Satélite and Gálio will release the album “Raízes” on April 24, 2025, the last chapter of a musical trilogy that began with “Horizonte” and “Caminho”. With 27 tracks, the project delves into the origins and identity of the artists, mixing traditional African rhythms with the contemporary energy of Afro House and Kuduro. The work features popular names from the global electronic scene such as Afro Wav (Zimbabwe), Drunky Daniels (Brazil) and Boddhi Satva (Central African Republic), as well as Jéssica Gaspar, a popular Brazilian singer from Cidade de Deus. This is an album that exalts ancestry and modernity, connecting past, present and future, and has several contributions. At a national level, the track list includes Alex Kasion, Danny Boy, Edlasio Alves, Kelly Gomez, Leriggo, Melvi, Aristoteles Jorge and Peter Rodrigues. At an international level, the French-Congolese Kaysha, Riwo from Nigeria and Lilly Randy and Sokhana from South Africa also collaborated.

During a recent conversation with Influencer Danilo Castro, musician Preto Show revealed that if a person is not materialistic, the others they work with do not understand their responsibilities, as they have no idea how money is made. The artist took the opportunity to state that those who do not fight to have money end up using the term materialist for those who really know how to do it. “Where I put my money there are rules, whether you want to comply or not, the door is open, I continue to thank God, my money will be intact, I have that taste and affection for them, but at the end of it all it is business, I think people have no idea how to make money and how to fight to have money”, he said. When asked about his current view of the awards he did not receive, the singer responded that he did not deserve any awards based on his position.

Kell Kay’s latest afro-beat track, “Ndatopa,” has received only 410K views within two weeks of its release on a reputable YouTube channel, which falls short of the million-view mark. This slow performance stands in stark contrast to his previous hit, “Bana Pwanya,” featuring Zambian artists Yo Maps and Prince Love, which has amassed over 21 million views, making it the most viewed song in the history of Malawian music. Transitioning to the essence of “Ndatopa,” the 4:07-minute track emphasizes the importance of honesty in relationships and aims to resonate deeply with listeners who have faced emotional challenges. While the message is uplifting, the song’s streaming numbers across various platforms have been sluggish, “like watching paint dry,” especially when compared to Kell Kay’s earlier successes.

Rapper Reptile is gaining prominence in the Angolan Rap scene with the release of “Big Boyz,” the new single by Reptile, a name that is already synonymous with resistance and evolution in the national Rap scene. A veteran with a consolidated trajectory, the rapper and CEO of Pirline (a leading label in Angolan hip-hop) not only reinforces his presence in the charts, but also leaves clues about a major project to be revealed later this year. With super-crafted instrumentals and rhymes that signal his essence, “Big Boyz” mixes the raw essence of hip-hop with nuances of Angolan culture, reflecting the unique identity that has consecrated Reptile as one of the most authentic voices in the country.

“Dzimwe nzendo, taurai madzoka!” This phrase, a signature line from Mark Ngwazi’s hit song ‘Taurai Madzoka’, once resonated deeply with fans as the young sungura artist rose to prominence. At one point, Ngwazi’s rapid ascent led to bold comparisons with the undisputed king of sungura, Alick Macheso. The debate intensified in 2022 when the two musicians released albums just weeks apart. Macheso’s ‘Tinosvitswa Nashe’ album launch took place on June 10, 2022 while Ngwazi’s ‘Nharo neZvinenharo’ followed suit on June 25. While both albums were critically acclaimed, for Ngwazi, this marked a career breakthrough.

Former Dome Kwabenya Member of Parliament, Sarah Adwoa Safo said that she unfortunately lost her baby and her eldest son living in the US fell sick, leading to her stepping aside from her duties as an MP and Minister for Gender, Children and Social Protection in 2021. In an explosive interview on JoyNews, Adwoa Safo recounted how she started off in parliament as a very committed, very hardworking, very meticulous and very detailed person. "When there is a character assassination, there is the need to set the record straight. Nobody should tell me I am discussing party issues on TV, radio, I should stop. Reputation is everything that anybody has got."

Actress Hala Shiha has resurfaced on her Instagram account wearing the hijab once more, sharing the new snapshots with her followers accompanied by a verse from the Quran: “Indeed, my prayer, my rites of sacrifice, my living and my dying are for Allah, Lord of the worlds.” She announced her plans to launch a new podcast after Ramadan, explaining that it will be a platform to share her personal experience, saying: “God willing, after Ramadan, I will do a podcast to talk about my experience, because it is definitely similar to many people’s experiences.” Shiha did not reveal more details about the content of her upcoming podcast, but hinted that it will address milestones from her life and her personal experiences.

Egyptian scriptwriter-director Mohamed Sami has declared his intention to leave developing TV series behind. In a lengthy post on Facebook, Sami bid farewell to his fans and confirmed that his decision wasn't sudden, but one that he had been planning for some time, but he preferred to stick to his commitments until the end. "This year marks my last television project. I bid farewell to TV series," Sami wrote. "It has been a long journey of about 15 years, during which I gave everything I could to bring joy to the Arab audience." Sami is currently participating in the Ramadan 2025 drama marathon with his final projects: "Saeed El Nass" and "Ash Ash".