Update Feb 14, 2025
Valentine: Spotify reveals massive surge in heartbreak music streams
Music streaming platform, Spotify, says there has been a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 per cent increase between 2022 and 2024.
Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, revealed this trend in a statement released on Thursday in Lagos.
Okumu said, “Spotify data reveals a surprising trend, a massive surge in heartbreak song streams.
“Nigerians are turning to their playlists to process their emotions, with a staggering 626 per cent overall growth in heartbreak streams from 2022 to 2024.
“This Valentine, the sound of love is accompanied by the sound of heartbreak, and the data shows it’s louder than ever before.”
According to her, one heartbreak that Nigerians collectively mourned was the tragic passing of street pop artiste, Mohbad.