Steph-Nora Okere

Local artists urged to leverage digital stores for financial gain

Musicians and creatives in Malawi have been encouraged to take advantage of digital stores to monetize their work and reap the rewards of their hard-earned creativity. This call was made by Vwaza Multimedia App, a local digital store that is set to launch its IOS-enabled version, providing subscribers with a seamless user experience. According to Bridgitta Flao Mwale, Operations Manager for Vwaza Multimedia App, the platform offers a lucrative opportunity for artists to earn significant revenue from their work. The app remits an impressive 80% of revenue generated from streams and downloads directly to the artist. By leveraging digital stores like Vwaza Multimedia App, local artists can tap into a vast market, increase their visibility, and earn significant revenue from their creative work.