Greteli Sarah de Swardt

Egyptian Outdoor Signs MoU with Stand By to Strengthen Leadership and Expand Presence in Egypt’s Outdoor Advertising Market

As Part of Strengthening Its Leadership in the Outdoor Advertising Sector, Egyptian Outdoor signs an MoU with Stand By to expand its presence in the Egyptian market. Egyptian Outdoor Advertising Company, a subsidiary of United Media Services, has signed a Memorandum of Understanding (MoU) with Stand By to jointly market the two companies’ outdoor advertising spaces. The agreement aims to attract more clients by leveraging the companies’ advertising rights in high-demand locations, including Cairo International Airport, New Cairo, Sheikh Zayed, and Hadayek October. This partnership aligns with the strategy of Egyptian Outdoor, led by Mr. Montasser Al-Nabarawy, which focuses on establishing collaborations with key advertising entities in the Egyptian market. The goal is to meet the growing demand for outdoor advertising by diversifying the locations and formats of available advertising spaces, ensuring maximum campaign efficiency at competitive prices.