Edson Wildbrand Silva

Guinness Smooth unveils bold ‘Make It Yours’ campaign

Guinness Smooth launched its dynamic new campaign, ‘Make It Yours’, that officials say aims at empowering the next generation to redefine their world through creativity and collaboration. The high-energy debut event took place on March 21, 2025, at Next Media Park in Kampala, uniting Uganda’s vibrant creatives, fashion icons, and music enthusiasts. At its core, ‘Make It Yours’ encourages innovators to transform inspiration into something uniquely their own. The campaign spotlights self-expression and community, featuring the inspiring journeys of two pioneering brands: Uganda’s Denim Cartel and Nigeria’s Waffles and Cream. Both exemplify how bold vision can shape futures and foster thriving creative movements. Known for championing bold experiences, Guinness Smooth amplifies this legacy by celebrating the limitless creativity of forward-thinking individuals.